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Online dating sites usually fail because online dating usually fails. The simple reason is that everyone expects quick results, no one can make that happen, and users get very unhappy very quickly.

Even the main industry rag, Online Dating Magazineadmits that 2031 success rate is a mere one percent, compared to an estimated fifty percent for startups in general. In the U.

Then there are the forty percent of frequent users that are already married. The spend is still going up. But make no mistake about it, this is a tough and oversaturated market to enter at this stage.

Here are six key reasons, from a business perspective:. Plan to focus on that other popular tier of investors — founders, family, friends, and fools.

Certainly if you expect to get any traction in this market, you need some real innovation.

The trend is to more mobile and niche markets. But you better hurry, because potential winners like Dating.

MobiHerpes-Date. Investors are looking for real innovation, not copycats with more bells and whistles.

So new site for dating 2013 customers. I am the Nww and CEO of Startup Professionals, a company that provides services to startup founders around the world. My background includes a year track record I provide pragmatic advice and services to entrepreneurs and startups.

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Image via EliteDaily. Martin Zwilling.

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